AlterURL

Privacy Policy

Last updated: May 24, 2024

In plain English: This policy explains what information we collect about you when you use AlterURL and how we keep it safe. We respect your privacy and only use your data to provide and improve our link routing services.

At AlterURL ("we," "our," or "us"), we are committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by AlterURL. This Privacy Policy applies to our website, and its associated subdomains (collectively, our "Service"). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Information We Collect

In plain English: We collect your email and account details when you sign up. For your visitors, we collect anonymous data like their location and device type to route them correctly, but we don't track them across the web.

We collect information from you when you visit our service, register, place an order, subscribe to our newsletter, respond to a survey or fill out a form.

Account Information

  • Name / Username
  • Email Address
  • Billing Address and Credit Card Information (processed via encrypted third-party providers)

Visitor & Analytics Data

When someone clicks an AlterURL link, we collect technical data to ensure the routing works correctly:

  • IP Address (used for geo-location routing and then anonymized)
  • Device type and browser information
  • Referring URL
  • Time and date of the click

How We Use Information

In plain English: We use your data to run your account, process payments, and provide the analytics you see in your dashboard. We don't sell your data to third parties.

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs)
  • To improve our service (we continually strive to improve our service offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • To process transactions
  • To send periodic emails regarding updates or service changes

Data Retention

In plain English: We keep your account data as long as your account is active. Click data is aggregated and kept for analytics purposes, typically for 24 months.

We keep your information only so long as we need it to provide AlterURL to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we'll either remove it from our systems or depersonalize it so that we can't identify you.

Your Rights (GDPR & CCPA)

In plain English: Depending on where you live, you have the right to see the data we have on you, correct it, or ask us to delete it. We support these rights globally.

We acknowledge and respect the privacy rights of our users under various international frameworks, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

GDPR Compliance

For users in the European Economic Area (EEA), we serve as a Data Controller for your account information and a Data Processor for the data of your link visitors. You have the right to:

  • Access, update or delete the information we have on you.
  • Object to our processing of your personal data.
  • Request that we restrict the processing of your personal information.
  • Data portability (receiving your data in a structured format).

CCPA Rights

California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes. AlterURL does not sell personal information to third parties.

Cookies & Tracking

In plain English: we use small text files (cookies) to keep you logged in and to understand how people use our site. You can turn these off in your browser settings.

AlterURL uses "Cookies" to identify the areas of our website that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the performance and functionality of our service but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the service as we would not be able to remember that you had logged in previously.

Security Measures

In plain English: We use industry-standard encryption and security protocols to keep your data safe.

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • Via email: reachus@alterurl.com